What we FOCUS on?
Understanding the research need
Going beyond the brief and understanding the brand evolution history and category dynamics
Consumers represent society and culture
Dig out the story of the consumer in the context of key influencing factors
Meaningful information
Actionable insights
Having a 360 degree approach
Becoming a partner consultant and not just a research agency
And yes we believe decoding the symbols, going beyond the apparent and unearthing the latent, demystifying the mystery and in simplifying the complicated
Qualitative Research and Consulting
Complete research solution with our own field team.
Cultural Understanding Research
Psychological research and cultural analysis.
Marketing & Branding Solutions
We are specialized in media research
TELEVISION RESEARCH ON
- Focas International have closely worked with television partners, including broadcasters, production houses and distribution platforms, in wide-ranging areas such as business strategy, feasibility studies, content development, content testing, brand imagery, ad evaluation, campaign tracking, audience profiling and segmentation, character popularity, etc.
- Involving a mix of consumer research and evidence-based consulting, our work has been used by channels across genres to develop winning business strategies, as well as content and communication plans.
- Listed below are some of our popular television products, besides which we also undertake bespoke work in the areas mentioned above.
DIGITAL & OTT RESEARCH
- Focas International has forayed into digital and OTT research and analytics since 2012, in key areas such as trends analysis, content testing, communication testing, strategic consulting and a lot more.
- Focas International print work can be clearly divided into two parts – consumer understanding and advertising ROI. In consumer understanding work, we conduct qualitative and quantitative research that helps publications understand their readers better and deliver on their needs. In the advertising ROI work, we measure the impact of print ad innovations on the recall and equity of a brand. This, in turn, helps newspapers market their innovations better, by building successful case studies.
Our Clients
